Tencent to change marketing strategy after Honour of Kings flops abroad

When Chinese internet giant Tencent Holdings made its first big foray overseas with an adaptation of its blockbuster mobile game Honour of Kings in the summer of 2017, executives thought they had a sure-fire success on their hands.The multiplayer role-playing game, in which players hack and slash their way through battle arenas, had 55 million daily active users in China and was raking in roughly US$145 million a month, making it the company’s top-grossing game.But missteps in development and… Source link

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