Hong Kong companies are spending big on this ‘laisee’ envelope tradition that dates back to the 1960s

In an annual branding exercised intended to help boost corporate images, Hong Kong companies are spending big, forking out a collective HK$300 million (US$38.23 million) on printed gift envelopes for distribution to clients, in the expectation they will be shared this holiday week. These gift envelopes, known as laisee, are distributed during the first week of the Lunar New Year as a blessing. Whereas in the old days red paper was used to wrap coins as laisee, today’s lucky packets are part of a newer tradition where red envelopes are…

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