Vietnam 

VN businesses need better brand building to enter Thailand – Economy – Vietnam News | Politics, Business, Economy, Society, Life, Sports

  A conference to discuss how Vietnamese goods can better enter Thailand markets was held in HCM City on Wednesday. – VNS Photo Việt Dũng HCM CITY – Despite having high-quality products, Vietnamese exporters need to pay more attention to brand building and market research to enter Thailand’s lucrative markets, experts said at a conference held yesterday (May 7) in HCM City. The event was held to discuss ways businesses can become part of the international distribution network of Thailand’s Central Group. Nguyễn Tuấn, deputy director of the Investment and…

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Vietnam 

More effort needed to boost national brand value – Economy – Vietnam News | Politics, Business, Economy, Society, Life, Sports

  A customer checks fruit origins using a QR code. Many products of Việt Nam are of good quality but promotion to international markets remains weak. — VNA/VNS Photo Đỗ Phương Anh HÀ NỘI — Greater effort is needed to boost Việt Nam’s national brand value so as to earn higher export value, attendees heard at a forum held in Hà Nội on Wednesday by the Ministry of Industry and Trade within the framework of the National Brand Week Programme. Experts at the forum said that many products originating in Việt…

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Vietnam 

Joining in global value chains helps improve firms’ brand names – Economy – Vietnam News | Politics, Business, Economy, Society, Life, Sports

  Rubber latex processing line at the factory of Chư Păh Rubber Co Ltd in central highlands province of Gia Lai. — VNA/VNS Photo Vũ Sinh HÀ NỘI — Global value chains were an indispensable way for local firms to build and develop brands, said Lê Hoàng Tài, deputy director of the Việt Nam Trade Promotion Agency (VIETTRADE). Tài told the conference that international trade had seen the establishment of global value chains with active participation of not only developed countries but also developing ones and emerging economies. “With developing countries like Việt…

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Vietnam 

Fisheries sector urged to build brand – Economy – Vietnam News | Politics, Business, Economy, Society, Life, Sports

Processing seafood products for export at Cần Tho Seafood Import and Export Co Ltd. — Photo hanoimoi.com.vn Viet Nam News QUẢNG NINH – Deputy Prime Minister Trịnh Đình Dũng has urged the fisheries sector to build a brand with food safety and high quality for seafood products. To that end sector, the sector should increase the quality of products, maintain traditional markets and develop new export markets, while also paying attention to the domestic market, he said. Addressing a ceremony to mark the 60th traditional day of…

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Singapore 

Sheng Siong pulls house brand basmati rice products after dead rat found in a bag, Singapore News

SINGAPORE – Supermarket chain Sheng Siong has removed its house brand basmati rice products from shelves after a dead rat was found by a customer in a bag of the rice. The customer, Mr Vegnesh Jodimani, said on Facebook that he bought the bag of rice from a Sheng Siong outlet in Bedok Reservoir Road on Saturday (March 2) and was shocked when a rat was found inside. He posted a photo of the rodent on Facebook on the same day and said that he reported the matter to the…

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Vietnam 

VN firms should focus on brand building – Economy – Vietnam News | Politics, Business, Economy, Society, Life, Sports

Viet Nam News HCM CITY — Vietnamese enterprises, especially small- and medium-sized ones, need greater awareness of the importance of brands and developing them to competitiveness, a seminar heard in HCM City yesterday. Assoc Prof Dr Mai Hà, chairman of the Việt Nam Intellectual Property Association (VIPA), told the Brand in Relation to Strategies of Enterprise Development seminar: “Brand is among intangible assets of enterprises and a core value in creating enterprises’ value.” However, Vietnamese enterprises had not paid much attention to the value of brands, he…

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Home 

Fashion group Esprit reports wider first-half loss on brand weakness

Fashion group Esprit Holdings on Tuesday posted a bigger loss for the first half amid changes in consumer behaviour, price competition and reduced customer traffic across its distribution channels due to weakness of its brand.The Europe-focused clothing retailer reported a net loss of HK$1.77 billion (US$225.5 million) for the six months ended December, including a HK$924 million loss on provision for store closures and leases. That compared with a net loss of HK$954 million in the year-ago… Source link

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Vietnam 

Brand ownership recognition for local herb – Economy – Vietnam News | Politics, Business, Economy, Society, Life, Sports

Farmers work on a scallion farm in Bình Sơn District. — Photo gcaeco.vn Viet Nam News QUẢNG NGÃI — The National Office of Intellectual Property of Việt Nam last week recognised the brand ownership for a species of chives grown in Bình Hải Commune in the central province of Quảng Ngãi’s Bình Sơn District. Herbs are one of the main crops of the coastal commune alongside rice, watermelon and chili. Commune officials said the brand ownership recognition would help local farmers increase income. The commune said…

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Singapore 

Train Brand Haw Flakes recalled after woman claims she bit into glass; AVA investigating, Singapore News

SINGAPORE – A haw snack has been voluntarily recalled by its supplier here after a consumer claimed that she had bitten into a piece of glass while eating it. Mr Albert Goh, Sinhua Hock Kee Trading’s business development and marketing executive, told The Straits Times that it has asked supermarket chains to recall Train Brand Haw Flakes on Tuesday (Feb 19) after receiving the complaint. When contacted, the Agri-Food and Veterinary Authority of Singapore (AVA) said it has received feedback on this and is investigating. The affected batch comes in…

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Home 

Xiaomi unveils new flagship smartphone, naming Chinese singer as brand ambassador to pump up domestic sales

Xiaomi, the world’s fourth largest smartphone supplier, launched a new medium-to-high-end model on Wednesday, naming an 18 year old Chinese singer and actor as brand ambassador in a move to shore up slipping sales in the hypercompetitive domestic market.The Mi 9, priced from 2,999 yuan (US$444) is the company’s first smartphone to be launched since it turned its budget Redmi line into an independent brand last month, a move that has enabled it to pursue the high-end segment of the smartphone… Source link

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