Swiss watchmaker Omega defies e-commerce boom by expanding physical stores network in China

At a time most retailers are turning to digital channels to stay competitive, one Swiss luxury watchmaker is doing things differently.Omega is sticking with good old-fashioned physical shops to underpin its expansion in China even as e-commerce takes the industry by storm.“Sometimes [luxury shopping] is about waiting and longing for the product and experiencing the build-up of emotions as you personally visit the store and touch the product itself,” said Raynald Aeschlimann, president and CEO…

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