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Who are airlines kidding with their unrealistic ads when air travel is mostly a nightmarish experience?




Each long plane journey I take – and there are likely to be many of them this year as Chile chairs our Apec meetings – reminds me of the excruciating mismatch between the reality of global air travel, and the preposterous fairy tales spun by airlines’ marketing and advertising wizards.

And I’m not talking about the awful Boeing 737 MAX tragedies that haunt deep parts of every air traveller’s brain. I’m just talking about the normal numbing reality of air travel.

I have been provoked in recent…



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