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China new home sales decline by 56 per cent during Lunar New Year holiday



New homes sales declined by 56 per cent year on year in 17 major mainland China cities, including Shanghai and Nanjing, during the Lunar New Year holiday, in a sign that does not bode well for a sector already weighed down by a bearish outlook and concerns about a slowing economy.

According to a research note released on Tuesday by investment bank China International Capital Corporation, Beijing’s easing stance on the overall economy boosted market sentiment in the beginning of 2019, but sales data from sample cities and developers shows “the fundamentals of the property sector are actually exacerbated”.

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A survey of 14 cities by Huatai Securities found that only four cities had posted growth in sales year on year during the February 4-9 period. On the other hand, Yangzhou in Jiangsu province, Fuzhou in Fujian province and Zhaoqing in Guangdong province reported declines of 80 per cent or more. The property trade association in Pizhou, a small city in Jiangsu province, urged members not to engage in a price war, after reports that some projects in the city had cut prices by 2,000 yuan (US$295) per square metre.

Raymond Cheng, head of Hong Kong and China property research at CGS-CIMB Securities, said: “A major reason for the big slump is a high comparison base. In the beginning of 2018, sales were brisk and the common outlook was that the bull run would continue. A year later, the outlook is the opposite – sentiment has gone south.”

Cheng once again forecast that for the whole year, China’s new home sales by volume will slump by 10 per cent. In some smaller cities, where prices have gone through a big rally, the correction could also be 10 per cent, he added.

Mainland Chinese property developers have already reported a decline in home sales for January.

According to property consultancy CRIC, the top 10 developers in terms of sales volume reported a 15 per cent year-on-year decline in combined contracted sales. Sales at the top three developers, Country Garden, China Vanke and China Evergrande Group, contracted by 28 per cent or more in January, according to public filings.

China’s Lunar New Year spending growth slows to decade low

The drop in home sales has been accompanied by a decline in spend on cars, travel and other sectors. Retail and catering revenue rose by 8.5 per cent during the seven-day Year of the Pig holiday, according to China’s ministry of commerce, the lowest rate since the government began publishing holiday sales data a decade ago. National tourism revenue growth also slowed to 8.2 per cent, the first instance of single-digit growth since 2008.





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